The Lab received a visit from Blue Ridge Outdoors Magazine last week for a interview. Read it here - makes us sound like we know what we’re doing! Well we do know bikes, but growing the urban riding culture is a different beast. The Lab is our vehicle for experimentation and our motive is, well, selfish really. We ask, what do we as bicyclists want in the town we love? Then we roll up our sleeves and get after it. Ultimately, we hope the effort translates to more people riding and interacting and positioning the bicycle as a part of local lifestyle.